the friendshipDiary
A crash course in big feelings, friendship, and communication.
Self-esteem in girls peaks at age 9.
By 12, it's already dropping.
And a lot of it comes down to how she handles the tricky moments — especially the ones with friends.
Friendships are HARD at this age.
The teasing. The girl who's sweet one day and mean the next. The group chat she's not in.
Most kids don't have the tools to handle it yet.
So we built something to help. And honestly, it's kind of magical.
She comes home crying. And it's not the first time.
Someone made fun of her. A girl who was her friend last week is suddenly being mean. There's a sleepover she wasn't invited to.
And as she tells you the story, you notice something.
The other kid sounds like kind of a jerk. But… so does yours, a little.
So now you're not just worried about her making friends. You're worried about her being one.
The 2am questions
- Am I teaching her the right things about friendship?
- Am I helping her handle it when she feels left out — or just fixing it for her?
- What's happening at school that I don't even know about?
- What kind of reputation is she building right now, heading into middle school?
In a split second, her brain jumps from what happened to what it means about her.
A moment becomes a belief.
You've got a great kid. She just needs some tools.
She needs to understand her big feelings instead of being run by them.
She needs the words for hard conversations.
And she needs to know it's okay to mess up, as long as she knows how to repair it.
And let's be honest — you need some tools too.
the friendshipDiary
A crash course in big feelings, friendship, and communication for pre-teen girls & their parents
What you get
Her Private Audio Series
Short, binge-worthy episodes made just for her.
Real letters from real-life situations, answered like a big sister would. Every episode gives her one tool and the exact words to use.
For herBig Feelings
The lonely, left out, jealous, embarrassed stuff.
- Why did I just snap at my best friend??
- Everyone went to the sleepover except me
- She has a new best friend (and it's not me)
- When the whole class laughed at me
Who You Want to Be
As a friend, and as a person.
- What kind of friend are you, really?
- Would you sit with the new girl, even if your friends think she's "weird"?
- She's so fun… but she also makes you feel bad. Is she actually your friend?
- "No offense, but…" and other jokes that aren't really jokes
Communication
Hard conversations, speaking up, and saying what you mean without being mean.
- The exact words for when a friend hurts your feelings
- What to do when someone says something mean in the group chat
- How to tell her she's bugging you (without drama)
- When to speak up & when to walk away
Mistakes & Repair
What to do when you're the one who got it wrong.
- I told her secret. Now what?
- How to say sorry so it actually fixes things
- When your bestie starts drifting away and you didn't even fight
- How to let a friendship change without feeling like something's wrong with you
A Friendship Diary & Tools
Delivered right to your doorstep.
A private place for the big stuff.
Shipped to her- A feelings check-in before every prompt, so she can get it all out first
- Prompts that help her figure out what actually happened vs. the story in her head
- The scripts for tricky situations, so she has the words when she needs them
- Space to decide what kind of friend she wants to be
This one's hers. Not yours to read. That's exactly why it works.
The Parent Audio Series
Science-backed episodes for you.
Expert advice on what your kid is going through & how to support them.
For you- What she's learning, so you're never out of the loop
- What's going on developmentally at this age, and why it feels so huge
- What to say when she comes home crying, and what not to say
- How to support her without fixing it for her
- One dinner-table question per episode to keep her talking
Why it works
She gets real words, not just advice.
Every episode gives her an actual script for the moment — what to say when she's left out, when a friend is mean, when she needs to apologize.
It doesn't come from you.
She'll hear things from Albiona that she'd roll her eyes at if you said them.
It's short.
10-minutes-ish, then a few journal prompts. No worksheets, no lectures.
You're in the loop.
You know what she's learning, so the conversation keeps going at home.
The expert bringing you & your girl the advice…
Meet albiona
Albiona is a licensed speech and language pathologist, parenting coach, and the founder of The Parenting Reframe. She's spent 20+ years helping kids find their words and helping parents understand what's really going on underneath the meltdowns, the silence and the slammed doors.
She's been asked to speak all over the country with leading experts in the parenting space about her methodologies in emotional regulation for children and parents.
She's the voice your daughter will hear in every episode. Warm, real, and someone she'll actually want to listen to.
working with Albiona
“I can’t speak highly enough of Albiona. Her support and care has meant a lot in helping my son with some of the social issues he’s been having in school. She’s very knowledgeable, patient and kind while really trying to understand and help with strategies and solutions…”
“She is a light and one of the most realistic teachers when it comes to practical ways to parent. She helped me understand my children in ways that made me have a little bit more compassion as I walked through different stages with each of them.”
“She shared tangible strategies that parents can apply immediately. I have gained so much from using the PARR method with my kids and I am so grateful to Albiona for her perspective on life and the journey of parenthood.”
Your host & guide to conversations that matter…
Meet kelsey
Kelsey is a writer, speaker, entrepreneur, and lifelong student of human behavior. She's spent the last 20 years exploring what makes people think, feel, connect, and take action — first in advertising with brands like Coca-Cola, Nintendo, and GoPro, and later building a business around helping people find their voice and share their ideas with the world.
But these days, as a mom of three girls, she's bringing her love of storytelling, communication, and human connection to the conversations that matter most. The ones that help us understand ourselves, navigate relationships, and become people we're proud to be.
She's helping turn powerful ideas into everyday moments that shape how girls see themselves & show up in the world.
featured in
These bonuses come with every diary
The Digital Friendship Diary (Refill Pack)
Big feelings don’t stop after one page. This is a printable version of every tool page in the diary, so she can use them as many times as she needs, a sibling can have their own, and you can print a fresh page at 9pm when something just happened at school.
Kid Scripts: What Do I Actually Say?
Knowing what’s wrong usually isn’t the hard part. Knowing what to say is. These are short, word-for-word scripts for the moments kids freeze up: asking to sit with someone, telling a friend something hurt, getting out of a gossip conversation, and saying “I felt left out” without it turning into a fight.
Parent Scripts: When She Comes Home Upset
For when she gets in the car and you can tell something happened. This covers what to say first, which questions get her talking, and which well-meaning lines tend to shut kids down (“just ignore her,” “she’s not a real friend anyway”). It’s a calm, prepared version of you, written down.
Mantra Cards: Hard Day Reminders
Printable mantra cards with lines from the diary, like big feelings come from big hearts, the rain always stops, and you are not replaceable. Tape one to her mirror, tuck one in her lunchbox, or keep one on her desk.
Car Ride Conversation Cards
Thirty questions for the moments kids actually open up: the drive home, bedtime, waiting in line. “Who did you sit with at lunch?” gets a lot further than “how was your day?”
the friendshipDiary
- 8Her Private Audio Series (short, binge-worthy episodes made just for her)$197 value
- Big Feelings (the lonely, left out, jealous, embarrassed stuff)
- Who She Wants to Be as a friend, and as a person
- Communication (hard conversations, speaking up, and saying what you mean)
- Mistakes and Repair (what to do when you get it wrong)
- 1A Friendship Diary & Tools (delivered right to your doorstep)$97 value
- Education & exercises on big feelings
- Prompts that help her figure out what happened vs. the story in her head
- The scripts for tricky situations, so she has the words when she needs them
- 8The Parent Audio Series (science-backed episodes for you)$197 value
- What's going on developmentally at this age, and why it feels so huge
- What to say when she comes home crying, and what not to say
- How to support her without fixing it for her
- 5Bonuses with every diary$125 value
- Bonus 1: The Digital Friendship Diary (Refill Pack) ($29 value)
- Bonus 2: Kid Scripts: What Do I Actually Say? ($29 value)
- Bonus 3: Parent Scripts: When She Comes Home Upset ($29 value)
- Bonus 4: Mantra Cards: Hard Day Reminders ($19 value)
- Bonus 5: Car Ride Conversation Cards ($19 value)
Love it, or your money back
Try everything for 30 days. Listen together, open the diary, use the scripts. If it's not the right fit for your family, we'll give you a full refund. No hoops, no hard feelings.
She'll know what she's feeling, what to do with it, and what kind of friend she wants to be.
And you'll know exactly how to help.
Get the Tools